0923 - 0645 , Volume 21 , Number 3

نویسندگان

  • Gary L. Lilien
  • Rajdeep Grewal
  • Douglas Bowman
  • Min Ding
  • Abbie Griffin
  • Renana Peres
  • Raji Srinivasan
  • Qiong Wang
چکیده

A key challenge facing business marketers surrounds developing a deeper understanding of customer needs. We conceptualize that challenge as having three dimensions: calculating, creating, and claiming value. We discuss key problems, new developments and research challenges in each of these three domains and note the desirability for a deeper collaboration between academics and practitioners to address the research challenges.

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تاریخ انتشار 2010